Business Hour Explained
Every Thursday from 8–9pm we open our Facebook community to local Shire businesses. Here is how Business Hour works and how to take part.
Advertising for Sutherland Shire Businesses
Looking to grow your local business? Mums of the Shire connects you directly with thousands of engaged mums in the Sutherland Shire. From feature articles and social campaigns to directory listings and newsletter placements — we offer a range of options to help you reach the right audience in the right way.
Visit our Advertise Page to explore all opportunities.
What is Business Hour?
Every Thursday from 8–9 PM, we open up our Mums of the Shire Facebook Group (28k+ members strong) for local businesses to post directly. It’s our most loved perk — an hour where paid partners can promote, connect, and grow.
Why it works:
- You reach a large, local, and loyal audience.
- It’s an authentic way to build trust and recognition.
- Members scroll with intent—they want to find local services and products.
Who can post?
You can take part in Business Hour if you’ve:
- Purchased a Premium Directory Listing
- Recently booked an advertising package (such as a Feature, Highlight, or Event listing)
Please note that Standard Directory Listings do not include access to Business Hour.
Local not-for-profits are welcome too—just contact us for admin approval before posting.
How it works
When to post:
Every Thursday between 12 noon and 9pm. Our admin team will review your submission and publish it during Business Hour (8–9pm).
Where to post:
Directly in the Mums of the Shire Facebook Group using your personal profile. Business pages and male members are not permitted in the group.
What to include:
- A clear photo or video
- A short, original caption (max 120 words)
- A call-to-action and contact info
- Tag your business or link to your page
Keep in mind that our members respond best to genuine, helpful content that speaks to their needs. Make it relevant, real, and easy to engage with.
Why use Business Hour?
Because showing up consistently builds trust. And trust turns into sales.
Business Hour isn’t just a quick promo — it’s a smart, long-term strategy for staying top of mind in a community that values recommendations and relationships.
Want in?
To gain access to Business Hour, you’ll need a Premium Directory Listing or advertising package.
Sign up here or contact us to request our media kit and explore the full range of advertising options.